Amazon Web Services – 2018 TV Spot

Goal: Create a spot with Superbowl footage using heavy overlay graphics to showcase Amazon Web Services’ data aggregation.

Solution: I was tasked with making a spot that showcased how much data Amazon collects in each football game. This was a chance to go to town on some high-quality sports footage, and create a bunch of cool looking overlays that tracked with each player. After I presented the client with some concept animation overlays, they were happy with the direction and production was underway. We ended up with a spot that not only kicked ass, but also served as a stylistic influence for Amazon’s other sports commercials.

Role: Animation, Motion Tracking, Camera Tracking, Compositing, Rotoscoping, Editing and Sound Design.